As eating places search for methods to drive visits and enhance frequency, they’re discovering that offering a compelling digital expertise is vital to reaching youthful shoppers.
By the Numbers
Analysis from the July version of PYMNTS’ Digital Divide examine, The Digital Divide: The Transfer To The Metaverse, created in collaboration with Paytronix, which drew from a Could survey of roughly 2,700 U.S. shoppers, discovered that 94% of millennials and Gen Z-ers categorical curiosity in utilizing know-how to make the ordering expertise smoother, as does a barely smaller share, however nonetheless the overwhelming majority, of these in different age teams.
Associated information: Examine Reveals Eating places See Metaverse as New Loyalty Play
The Information in Motion
Chick-fil-A, for one, has been leveraging cell ordering to spice up drive-thru effectivity. The model introduced in late June that it’s trialing a brand new digital order categorical lane at 60 areas, with extra to come back subsequent yr relying on how these preliminary checks go.
“We see this as a method to serve prospects extra successfully and provides them extra management over their expertise,” Jonathan Lassiter, a senior integration chief on Chick-fil-A’s service and hospitality group, mentioned in an announcement.