Elon Musk’s firms famously do not spend a lot on advertising, relying as an alternative on their founder’s huge following, however now SpaceX is making a transfer into merchandising with the assistance of Mattel.
The toymaker stated Wednesday it’s going to start releasing “SpaceX-inspired” Matchbox toys subsequent 12 months. Matchbox has been making iconic toy variations of all kinds of automobiles from tractors to navy fighter jets for many years.
The settlement between the 2 firms extends a number of years, however particulars of the upcoming toys have not but been introduced.
“We sit up for working with Mattel to assist encourage the following technology of house explorers and lovers,” SpaceX Vice President Brian Bjelde stated in a press release.
Matchbox has created different collectible replicas of space-related automobiles previously, together with the House Shuttle and NASA’s rocket transporter car. One other old fashioned Mattel toy model, Scorching Wheels, has produced miniatures of the Curiosity and Perseverance Mars rovers.
And technically, this may not be the primary Musk car launched to house to get the shrinky-dink therapy.
In 2018, Scorching Wheels launched a plastic mannequin of Musk’s cherry crimson Tesla Roadster that was launched towards Mars as a part of the primary demonstration launch of a Falcon Heavy rocket.
The toys are set to drop in 2023, certainly changing into a should have addition to any assortment that additionally options the.”