In style toy maker Mattel is teaming up with Elon Musk’s SpaceX firm to provide a brand new line of space-themed toys and rockets. On Wednesday, the 2 introduced a multi-year deal to ship Matchbox model SpaceX toys and merchandise by 2023.
Whereas the SpaceX store already sells a number of shirts, hoodies, hats, and even a child’s spacesuit onesie, this partnership will permit Elon Musk’s SpaceX model to department out into different classes, most notably toys.
“As house exploration advances extra rapidly than ever earlier than, we’re thrilled to work with SpaceX and assist spark limitless play patterns for the house explorer in each child,” mentioned Nick Karamanos, Mattel’s senior VP of leisure partnerships, in a press launch.
Together with Matchbox SpaceX toys, Mattel will even ship astro-inspired collectibles from the Mattel Creations crew, which affords direct-to-consumer toys and items. We’re assuming it’ll promote toy rockets, astronauts, and extra.
For what it’s price, this isn’t the primary time we’ve seen an Elon Musk firm work with Mattel. Again in 2020, the toymaker created two Tesla Cybertruck-inspired RC automobiles.
Whereas we are able to’t make sure what varieties of toys and collectibles will come from the partnership, count on a number of Mattel SpaceX items to hit the cabinets someday in 2023. Within the information launch, Brian Bjelde, Vice President at SpaceX, mentioned, “We stay up for working with Mattel to assist encourage the subsequent technology of house explorers and fanatics.”
through The Wall Road Journal