Glossier make-up bottles
John Sciulli | Getty
Make-up firm Glossier introduced Tuesday that clients will be capable to discover its standard “Boy Forehead” and “Cloud Paint” merchandise at Sephora shops beginning subsequent yr because it pushes to develop its attain.
The transfer marks Glossier’s first retail partnership and comes after founder Emily Weiss stepped down as chief government officer and handed the reins to Kyle Leahy, who was beforehand Glossier’s chief industrial officer.
Glossier, which tapped pop star Olivia Rodrigo as a model ambassador earlier this yr, mentioned it is likely one of the most searched manufacturers on Sephora’s web site that isn’t presently accessible on the LVMH-owned chain. The corporate will hawk its merchandise in Sephora retailers throughout the US and Canada in addition to on Sephora’s web site beginning in early 2023.
In an announcement, Leahy mentioned making Glossier merchandise accessible by means of one other retailer “marks a brand new chapter” for the corporate. Glossier had struggled by means of the Covid pandemic, and shuttered the three shops it had on the time roughly two years in the past. That included one within the SoHo neighborhood of New York Metropolis, the place the corporate relies.
The corporate has since opened shops in Seattle, Los Angeles, Miami and London, and mentioned Tuesday that additionally it is investing in opening up extra of its personal bricks-and-mortar areas. It is scheduled to open areas in Washington, D.C., Atlanta, Philadelphia and Brooklyn, New York, by the top of this yr. It additionally plans to open a flagship retailer within the SoHo in 2023.
Glossier’s struggles have continued beneath Weiss, who based the enterprise in 2014 and gained a cult-like following amongst millennial and Gen Z ladies. In January, simply six months after Glossier raised $80 million in recent funding, it laid off dozens of company workers members.
Leahy, beforehand government vp and normal supervisor of North America on the shoe model Cole Haan, is hoping to guide the enterprise into its subsequent section of progress.
By partnering with Sephora, Glossier joins corporations just like the mattress maker Casper and sustainable shoe firm Allbirds which have solid an analogous path. Initially, the businesses bought solely on-line, then opened up their very own shops, earlier than making their merchandise accessible by means of different retail companions like Goal and Nordstrom as properly.
Glossier, which at one level was valued at greater than $1 billion within the non-public markets, declined to touch upon whether or not it plans to pursue an preliminary public providing.