There’s excellent news for Canadians who cannot get sufficient AriZona Laborious Tea: The model this month launched its new Half & Half lemonade-and-iced-tea taste in all provinces other than Quebec
To not fret Quebecers: AriZona Laborious is coming to Quebec across the identical time. The model’s Inexperienced Tea, Lemon Iced Tea and Peach Iced Tea flavors can be accessible in stand-alone packs, and so they’ll be featured collectively in a 12-pack selection pack.
AriZona Laborious Half & Half is made with a premium vodka base; will probably be bought with a malt base on the Beer Retailer in Ontario. At 5% alcohol-by-volume, Half & Half is bought in AriZona’s distinctive brightly checkered packaging in six- and 12-packs of 355-milliliter cans, in addition to 472-milliliter singles.
“AriZona Laborious has been a success because it launched in Canada, and we all know our drinkers can be excited for one more flavor-packed choice that is excellent for summer time,” says Faye Houston, advertising supervisor for AriZona Laborious.
The brand new taste performs right into a rising pattern within the iced tea area, Houston says.
AriZona Laborious’s Half & Half taste can be acquainted to followers of the non-alcohol beverage, which is that portfolio’s third-highest vendor, she says.
“We have collaborated actually carefully with AriZona to make sure the flavour is as near the non-alc model as doable,” she says.
Since its debut in 2020, AriZona Laborious Tea has received over Canadians, rising exponentially behind the success of flavors akin to Inexperienced Tea, Lemon Iced Tea and Peach Iced Tea. With the discharge of Half & Half, AriZona Laborious is using a wave of momentum.
Gross sales are up triple digits year-to-date outpacing the exhausting iced tea class, which is up simply 5.5% over the identical interval, in line with inner information.
“This model is such a nostalgic favourite. It is not typically now we have such an incredible lineup of non-alc flavors we get to leverage which have such a resonance with our shoppers,” Houston says. “AriZona is celebrating 30 years this yr, the ’90s pattern is so outstanding with our Gen Z and millennial shoppers. It is a model they know and love.”
The ’90s are certainly a key a part of AriZona Laborious’s advertising push for Half & Half, which can be dropping retro-inspired merchandise this summer time, beginning with the discharge of Arizona Laborious-branded bikes that promote for simply 99 cents.
The model can also be making its long-awaited debut in Quebec this month in three flavors made with a malt base. AriZona Laborious Inexperienced Tea and AriZona Laborious Lemon Iced Tea can be found in 12-packs of 473-millilitercans and six- and 12-packs of 355-millilter cans, whereas AriZona Laborious Peach Iced Tea is bought in 12-packs of 473-milliliter cans and six-packs of 355-milliliter cans.
To mark the event, AriZona Laborious is internet hosting a pop-up salon in Outdated Montreal on Aug. 6 and seven, the place shoppers can e book an appointment with stylists, win branded merchandise and pattern AriZona Laborious.
“It is a market we have been making an attempt to get into for some time. The chance there may be wonderful,” Houston says, noting the iced tea class is outpacing all RTDs and rising quickly in Quebec. “Full-flavored drinks are very well acquired in Quebec, and we anticipate this can be an amazing launch.”
The launches come as Molson Coors’ Canadian enterprise seeks to develop its beyond-beer enterprise. The brand new merchandise can be produced in-house for the primary time, as a part of a $100 million funding the corporate made to assist its beyond-beer ambitions. The funding already has helped Molson Coors surpass a ten share of the exhausting seltzer area in current scans, as its Vizzy Laborious Seltzer and Coors Seltzer manufacturers rapidly discovered followers amongst Canadian drinkers.
“This reveals once more how we’re investing in our capabilities,” Houston says. “It reveals how invested we’re in successful within the RTD area.”